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You’re swamped with strategizing benefits, designing plans and guiding administrators through implementation. When do you have time to create a well thought-out enrollment campaign?
Write On Target can help you take advantage of annual enrollment as a vital opportunity to impact decisions. To help employees understand which benefit plans may be right for their budgets and needs. We know how to grab attention, explain options clearly and concisely
and provide decision tools required to make appropriate choices. And you don’t have to break the bank in doing it! The proof is in our results…pure and simple.
Want to learn more?
We’ve handled enrollments as complex as
72-packet versions and as simple as a single postcard. |
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In one enrollment session, General Cable increased enrollment from 26 to 236 in the Consumer Savings Plan with Health Savings Account.
(This equals almost 10% of their
U.S. benefits-eligible associates.)
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To generate movement into the Consumer Savings Plan, General Cable needed to grab associates attention so that they didn't succumb to another year of staying in their same plan. For General Cable, we create eye catching materials that were different from any past enrollment season. The three-month campaign involved mailers to the homes, onsite presentations (where additional materials were distributed) and one-on-one sessions with the "Run Your Own Scenario" tool. The Run Your Own Scenario tool showed associates, based on the costs of the plan and their particular health care usage, what they would spend with each of the health plans. Many ah-ha moments were created from General Cable's campaign.
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Achieved 50% union and
75% salaried enrollment in
the lower cost plan
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“A mill worker came into my office, put the postcard we’d mailed to his home on my desk
and said, ‘my wife says I need to check out this medical plan.’ We never would have achieved the movement into this plan if it hadn’t been explained so clearly to both the employee and his family.”
Theresa Kwayi
Manager, Corporate Benefits and HRIS
Glatfelter
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Saved over $67,000 in production and mailing costs |
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“Write On Target helped us focus our communications so that we could reduce our number of brochures from 33 versions to 22. For 36,000 employees on different benefit platforms, that’s quite a feat!”
Julie Turner
Senior Benefits Analyst
Catholic Health Initiatives
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Rolled out completely new medical plans without generating one call to the
HR call center |
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“I was ready for an onslaught of phone calls when we changed to a whole new
set of medical plans. But we didn’t get a
single complaint, thanks in large part to the clear communications provided by Write On Target.”
Ira Finn
Senior Benefits Manager
Komatsu America Corp
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