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Employees will appreciate their benefits if they understand them. To do that, you must take every opportunity to educate and inform employees and your HR staff. Write On Target has a knack for turning “technical” lingo into understandable information that can make all the difference.
Expand your awareness of what Write On Target can do for you.
We have the knowledge and experience to take your communications to the next level. |
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Employees’ opinions of
their benefits increased
15 points after a two-year testimonial campaign |
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The best spokesperson you have is right under
your nose…your employees. With the testimonial campaign, we handled every detail. HR gave us leads to good stories on every benefit, from medical plans to scholarship funds to the 401(k). We conducted the interviews, wrote the copy, arranged for photography, designed the layout and printed and distributed the posters to all the locations along with posting instructions. The two-year campaign paid off with a 15 point increase in the employee survey for “my benefits are as good as, or better than, our competitors”…the biggest jump for any question on the survey.
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HR work tool received over 10,000 hits in one year and increased knowledge and service levels to HR staff |
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Brunswick's HR staff is spread out over 40+ locations and over 20 business units. They needed a centralized portal to ensure consistency and compliance when dealing with employees' questions and concerns. We responded by building an expandable, interactive Web site in 2004, which we still manage and continually evolve today.
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